Communication strategies adopted by airtel

Airtel uses retail stores, convenient stores, roadside stalls etc to make its service available to customers. People were already in awe of those cute and lovable characters, but the curiosity heightened when Vodafone disclosed that Zoozooz were not animated, rather humans were playing those characters.

Similarly, if a brand is always doling out freebies, sales would be affected when there are no freebies on offer.

Airtel Marketing Mix (4Ps) Strategy

This pushed the operators to add capacity to their networks furiously The low call charges or upfront costs of mobile are only bait to lure customers and only the QoS can ensure retention capability for a service provider.

The pricing strategies of all telecom companies are monitored by Telecom Regulation Authority of India to ensure fair prices are being charged to all customers. Organizations that maintain strategic consistence over time may become stagnant, limiting the creativity and potential contributions of their human resources.

Generally there are three ways of doing this: The business users are offered company solutions, machine to machine solutions and all other end to end business connectivity solutions. The price need not be monetary - it can simply be what is exchanged for the product or services, e.

Some of the products offered are 4G homes internet service, broadband internet connection, Dongels and routers for 4G and 3G services. The different marketing strategies used by the two companies Airtel and Vodafone will be discussed highlighting a successful marketing strategy used by each company.

Unlike a product, a service cannot be experienced before it is delivered, which makes it intangible. Operational Marketing includes the determination of the porter's five forces. The report includes end-user survey results that explore current customer attitudes as well as how it corresponds to there past buying behavior.

Vodafone has been massively successful since its inception in India which is reflected by the position Vodafone holds today in the Indian market.

They do not acquire ownership of goods but receive del credere commission. Separate plans are then provided to each user depending upon their category.

Strategic approach adopted by Airtel

This is done by providing physical evidence, such as case studies, testimonials or demonstrations. Brands often lose their way when their communication deviates from a tried and tested property just to be different.

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Airtel also promotes gender diversity in its organization by promoting women friendly working policies. That's now, but when mobile telephony began in India a decade ago, the brand was all about aspiration. The brand image created by Airtel still keeps them in the forefront of the market which Vodafone has not been able to reach until today.

Industrial products, services, high value consumer products require adjustments to this model. The target population for this study is the 68 employees of Airtel Kenya at the head office in Nairobi and customer of Airtel Kenya.

Vodafone uses the occupation aspect in the demographic category of segmentation. Airtel process for providing service to its customer is very easy and streamlined.

Strategic approach adopted by Airtel

This study will try to analyze how Airtel keeps hold of its market because of its great marketing strategies with the following objectives: They receive a brokerage. Nevertheless, the 4 Ps offer a memorable and workable guide to the major categories of marketing activity, as well as a framework within which these can be used.Feb 26,  · MARKETING STRATEGY of BHARTI AIRTEL.

The following year Airtel adopted the "Express yourself" positioning, which is also its current tagline.

Now, the emotional angle was predominant - and stark, black and white imagery to stand out in what was becoming a highly commoditised, crowded market. Airtel's communication changed from "power. Strategic Management Of Airtel, Bharti Airtel Marketing Strategy, Strategies Adopted By Airtel The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market.


MARKETING STRATEGY OF AIRTEL Search engine marketing Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine.

Dumindu Katuwala 4 Airtel and Vodafone in India International Marketing Marketing Strategies One of the main purposes of this report is to compare the marketing strategies adopted by Airtel and its rival international counterpart Vodafone.

Bharti Airtel was faced with the challenge of profitably serving the rural areas of India. It is an extremely daunting task due to a variety of factors: rural users' low incomes, a widely dispersed population, and a less than ideal public infrastructure (i.e., roads, electricity, etc.). MARKETING STRATEGY OF AIRTEL Search engine marketing Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine.

Communication strategies adopted by airtel
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